Flexible Packaging Benefits

What is Flexible Packaging?


The term ‘flexible packaging’ refers to non-rigid packaging structures used to package and protect products. According to the Flexible Packaging Association, flexible packaging is any packaging or any part of a packaging whose shape can be readily changes, with popular flexible packaging solutions including shrink-wrapping and pallet wrapping.

Flexible packaging is rapidly growing in popularity, with pouches, films, bags, envelopes, sachets, wraps and foils now being used to package a vast range of products all over the world on a daily basis. Just some of the industries currently utilising flexible packaging to its full potential include pharmaceutical, nutraceutical, food and beverage, household and garden and health and beauty, amongst many others. With this is mind it is no wonder why the flexible packaging solutions we offer here at Focus Packaging have become so highly sought after, and today we are here to provide just some of the benefits flexible packaging offers, with the ultimate intention of enabling even more companies to take up the packaging method.

Four Reasons Why Flexible Packaging is So Popular

Shipping friendly – Flexible packaging is lightweight, making it affordable to distribute both domestically and internationally. It is incredibly shipping friendly, with the packaging weighing up to 70% less than traditional rigid packaging solutions. Less weight means lower shipping costs, which is beneficial to both sellers and consumers.

Less wasteful – Flexible packaging uses much less plastic than rigid containers, providing an economical alternative that contains less waste, simply wrapping the products instead of having to package the space surrounding products also.

Appealing to consumers – Flexible packaging is very attractive to consumers, not only because it can allow for consumers to see exactly what is inside packets but also because it can be branded to meet all requirements and specifications.

Product protection – Flexible packaging such as shrink film often incorporates barrier material that blocks harmful ultraviolet rays, moisture, dirt, grease and other contaminations, meaning that flexible packaging can even be used to package food products.

We Can Help You  

If you would like to learn more about flexible packaging or would like to discover the best flexible packaging options for your company, we are here to help and only a phone call away should you have any questions.

Get in touch today.

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