What is Overwrapping?

You probably encounter overwrapping every day, even if you are not entirely sure what it is. So what exactly is overwrapping, and what benefits does it provide over other types of wrapping? Here we take a closer look.

Overview of Overwrapping

Overwrapping is a process used to wrap products. Essentially, overwrapping refers to wrapping a product using a flexible material, which could be paper, stretch film or even foil.

However, it usually refers to a specific type of wrapping called ‘tuck and fold’. This makes use of heat sealable film, which is wrapped around a product – or various products – and then sealed in a way that the end folds resemble an envelope.

Basic Overwrapping Process

Overwrapping is carried out using an overwrapping machine. Heat sealable film is fed into the machine from a roll, which is then folded around the product. Sometimes it goes around one item, but sometimes it goes around a bundle of items.

Once the film is in position, the sealing takes place. This can use various techniques, but heating is the most common. In this case, the folded film is closed by a heated sealing device.

This machine automates the process and allows for the overwrapping of many items in a short space of time.

Advantages of Overwrapping

Overwrapping is not always the right solution for your products, but it has a number of advantages that make it well worth considering in many situations.

Versatile – It can be used as primary wrapping (where the material comes into contact with the product), or as secondary wrapping (where the product has already been packaged). It can also be used to wrap bundles of products.

Attractive – Overwrapping looks appealing and adds a high-quality hand-wrapped feel to a product, which is ideal for things like beauty products.

Tamper Proof – If the product with overwrapping is tampered with and the seal is broken, it is very difficult to reseal. As a result, it provides an extra level of security.

Better Shelf Life – Its strong seal prevents cross-contamination and helps to keep aromas locked inside, which is ideal for strong-smelling products like perfume.

Promotion Benefits – The film can be printed on directly, and in this way it can be used to print promotional messages without the need to add labels.

Cost-Effective – One of the major benefits of overwrapping is that it is typically cheaper than other options like shrink wrapping.

Reduced Waste – Overwrapping produces less waste than shrink wrapping, and biodegradable film wastage can be composted.

Easy to Open – The wrapping can also be removed with the hands quickly and easily without causing damage to the product by introducing a tear tape.

Consider Overwrapping for Your Products

There are many reasons why overwrapping is often a great option for packaging, whether that is because of its reduced costs, more attractive presentation or ability to keep products safe. So consider using overwrapping for your products, and enjoy all the benefits that it provides.

A Buyers Guide to Flexible Packaging

Flexible packaging such as pallet wrapping and shrink-wrapping is a key component within the supply chain of many industries and products, combining all of the best qualities of plastics and films whilst boasting minimal materials, production and costs. Flexible packaging is a packaging solution that continues to grow in popularity on a daily basis, and therefore if you are considering utilising it within your business, we do not blame you! However, read this buyers guide first…

Why Flexible Packaging?

 There are so many different reasons why businesses all over the world choose to use flexible packaging when it comes to packaging their much-loved products, however four of the main reasons definitely include:

  • Flexible packaging is lightweight, allowing for cheaper shipping costs and bigger profit margins
  • Flexible packaging is very eco-friendly in comparison to other packaging methods – using far less plastic than rigid packaging solutions
  • Flexible packaging is highly attractive and be branded in so many different ways, allowing companies to provide their products with completely unique packaging
  • Flexible packaging provides superior protection, protecting wrapped products with protection from sun, light, moisture, dirt, grease and more

Flexible Packaging Material Options and Terms

 When it comes to flexible packaging there are so many different options available and therefore it is important that you understand some of the terms and materials used within the flexible packaging industry before you start looking for the most suitable flexible packaging solution for your company. To get you started, here are some of the terms/materials that you may come across:

Stand up pouches


Stand up pouches function as their name suggest – standing up right on shelves. Stand up pouches have airtight closure and boast incredibly visual capabilities, able to be customised to meet exact specifications and needs. Stand up pouches have multiple barrier layers of protection to suit almost all products.

 Flexible films


There are many different flexible film materials available, however ten of the most popular include:

  • (PA) Polyamide – A film that works well as an outer layer, boasting a gas/aroma barrier and superior heat resistance
  • (PC) Polycarbonate – A moisture and heat-resistant barrier offering superb machinability
  • (PEN) Polyethylene Naphthalate – A gas/aroma barrier with machinability and heat-resistance
  • (PET) Polyethylene Terephthalate – A film that provides machinability strength
  • (PET-G) Glycol-Modified Polyethylene Terephthalate – A heat-sealable food contact layer
  • (POF) Cross-Linked Polyolefin – A heat-sealable film best suited for food packaging, but also used to laminate print products
  • (PP) Polypropylene – A moisture barrier that can be combined with other gas/aroma barriers or coated with heat-seal coatings such as acrylate and PVDC
  • (PS) Polystyrene – A printable and gas-permeable film that can be combined with other gas/aroma barriers
  • (PVDC) Polyvinylidene Chloride – An O2 barrier and heat-sealable layer which provides high sheen and protects print
  • (PVC) Polyvinyl Chloride – A gas/aroma barrier with machinability

Foil packaging

Flexible foil packaging is mainly used by the food and pharmaceutical industries, used to keep products fresh and safe by blocking air, light, dampness, bacteria, and thus increasing product shelf live. Foil packaging is also advantageous because it is recyclable.

Focus Packaging – Here to Help

If anyone is unsure which flexible packaging solution best suits their business and individual/company requirements, our highly knowledgeable and professional team are only ever a phone call or email away and always happy to help. Do not hesitate to get in touch today.

Flexible Packaging Benefits

What is Flexible Packaging?


The term ‘flexible packaging’ refers to non-rigid packaging structures used to package and protect products. According to the Flexible Packaging Association, flexible packaging is any packaging or any part of a packaging whose shape can be readily changes, with popular flexible packaging solutions including shrink-wrapping and pallet wrapping.

Flexible packaging is rapidly growing in popularity, with pouches, films, bags, envelopes, sachets, wraps and foils now being used to package a vast range of products all over the world on a daily basis. Just some of the industries currently utilising flexible packaging to its full potential include pharmaceutical, nutraceutical, food and beverage, household and garden and health and beauty, amongst many others. With this is mind it is no wonder why the flexible packaging solutions we offer here at Focus Packaging have become so highly sought after, and today we are here to provide just some of the benefits flexible packaging offers, with the ultimate intention of enabling even more companies to take up the packaging method.

Four Reasons Why Flexible Packaging is So Popular

Shipping friendly – Flexible packaging is lightweight, making it affordable to distribute both domestically and internationally. It is incredibly shipping friendly, with the packaging weighing up to 70% less than traditional rigid packaging solutions. Less weight means lower shipping costs, which is beneficial to both sellers and consumers.

Less wasteful – Flexible packaging uses much less plastic than rigid containers, providing an economical alternative that contains less waste, simply wrapping the products instead of having to package the space surrounding products also.

Appealing to consumers – Flexible packaging is very attractive to consumers, not only because it can allow for consumers to see exactly what is inside packets but also because it can be branded to meet all requirements and specifications.

Product protection – Flexible packaging such as shrink film often incorporates barrier material that blocks harmful ultraviolet rays, moisture, dirt, grease and other contaminations, meaning that flexible packaging can even be used to package food products.

We Can Help You  

If you would like to learn more about flexible packaging or would like to discover the best flexible packaging options for your company, we are here to help and only a phone call away should you have any questions.

Get in touch today.

Increase Packaging Capacity Without Reducing Profit Margins

In today’s world, consumers expect the highest quality product, however, just like Christmas the packaging must reflect the standards of the product they have spent their hard-earned money on.



Packaging says a lot about your brand! Your brand will be associated with the presentation provided. especially in terms of packaging and promotional materials.

This presents a challenge, in terms of producing high quality presentation whilst remaining within your profit margin without increasing costs. As a merchant, you may feel like the only option is to increase prices to meet consumer demands. However, there are options available to you that mean you can continue to offer your current competitive prices, increase the quality of your packaging and retain your current customer base all without increasing your prices.

This may be a concern, are you cutting corners? Are you meeting the strict product and packaging regulations that mean you can continue to produce the quality and quantity you need to maintain your reputation as a supplier whilst maintaining the quality expected? Can you continue to compete in your market? The short answer is yes, and we can explain why.

Technology in the industry has advanced. Your first question may be why? The answer is simple, we listen to our customers, their on-going day-to-day problems and advise as to the changes that we can make to your machinery that can optimise operations so that production is more precise, high-quality and reduces waste. Optimisation of the production process means superb end products, perfection packaging and presentation that will put you in a class of your own, distinguishing you from your competitors so that your brand is the only brand that springs to mind when they think about your products.

Automation, may seem like a one size fits all solution. However, advancements in technology means that your packaging will be completely unique, distinguished and lower packing and production costs.


How Do We Do It

In order to stay up to date and continue to provide the best service for our valued clients we have realised we must remain competitive in every avenue. This means, adopting to state-of-art machinery to produce packaging that meets the requirements of consumers expectations.

We work by improving operational efficiency, overall operations and automation, resulting in reducing production times and cost in both economical and productivity of paid staff members reducing, cost per hour whilst making workers happier due to less labour-intensive work and faster production without the need for manual corrections.

Cost Effective, Environmentally Friendly Packaging Choices

There are a huge variety of elements that can affect so many factors of your production line. The line and the smooth operation of your packaging products is tied directly to your business growth, revenue and the reduction of cost whilst improving your overall return on investment.

Adhering to the high standards of packaging and shipping and meet all quality and safety standards are of course, the number one priority. However, how efficiently you can meet these standards is what will make or break your business over the long term.

The sheer number of moving parts in a packaging business can seem overwhelming and everything from the materials to the machinery plays an integral part in the efficiency of your business. This is alongside reducing waste, whilst delivering a higher standard of end product to your customers.

When you improve the efficiency of your packaging you improve your production process, help your business expand and maintain on-going growth ensuring that you dominate your market place. It is also very rewarding in aiding in achieving the highest revenue possible from your business and set in place benchmarks for ensured growth.


A Greener Industrial Future

Extreme advancements have been implemented to help tackle the ongoing eco-friendly obstacles that lay between manufacturers and their optimal performance rates. New developments have meant that not only is packaging more flexible, easier to custom design and dye and it is also much more environmentally friendly. Making a better planet for us all whilst providing materials that out perform their predecessors.

Buyers are now buying from a more ethical stand point taking into consideration the production and the materials that are used. As a manufacturer there are so many considerations to make and this adds to the long list to ensure that customers are not only happy with the quality of the packaging and products, but also feel happy that they are making ethical choices that will benefit future generations.

Keep your manufacturing process to meet these demands at the very forefront of your mind when deciding your product packaging. For most, this can be a last minute consideration leaving them with no choice but to make last minute alterations that are often extremely expensive, reduce profit margins and can lead to a design that is often less than satisfactory.

Packaging Machinery

Making an investment that could save you money in the long-term still requires short term losses. Therefore, it is important to access the areas where costs can be reduced in other areas. For instance, labour costs are instantly reduced when more advanced machinery that requires less manual assistance. Now, the same work force can be utilised to reduce damage or increase work speed capacity in other areas of the work place.

Reducing Costs

For all business owners, we know that reducing costs whilst improving your overall return on investment is what will ensure the longevity and success of your company. Simply reviewing the materials you use on a daily basis is the best place to start and you will see dramatic changes not just in cost reduction but also an increase in orders due to the more eco conscious customers now choosing you over your competitors.